It's the market decides, which makes all the calls, not merchants. Well, at least, not all of them. And customer do have power if he can properly wield it. I think, we commonwealth of frail, ignorant, cruel, treacherous, scared, bigoted, selfindulgent, dutable, curious, merciful, honorable, brave, tolerant, selfless humans, both monsters and heroes should make the decisions.
There is no one transhuman school of thought. There is millions and they exist from the first "Why?" ever questioned. There is transhuman discource and you're the part of it. I you use a computer you are already a transhuman, whether you want it or not. And your voice counts. It is not a transhumanistic school of thought, that are dangerous, that's passiveness and obliviousness is deangerous. You can't stop technology - you can only adapt to it, if history taught us anything. You have to apply ethics to use of technology and update ethics after use technology. When you've overstepped the bound of possible there is no going back.
That so called elite has as much power, as ski rider on a verge sleeping avalanche. It's not, that they don't have any influence, but only have if they can make us into mindless kettle or passive observers, who'll just let the world burn. It is our duty to be that braindead kettle.
Well. It is bound to fail. Next attempt. And the one after it. Until there will be some measure of success. No technology is infallible. No deity ever created by a humanity was perfect. We follow our dreams of ideal, which we neither know nor understand.
And now I ask you, do you think it is okay, that we have to spend more time at our desktop or handheld devices, constantly switching from one world to another? It is okay for you to watch into shining board for long hours, while the world outside is passing by? Do you like having a really great thought in a middle of street and needing to stand for good several minutes like an idiot to type in into the clumsy phone's keyboard? Or maybe you like browsing important info, while you're talking to your loved ones, because you can't remember it?
You have your will, imagination and wisdom. Then use it to make world better place. I can guarantee, it won't be world's Kurzweils and Googles who'll stand in your way you first.
P.S. I am ready duscuss virtually anything, aside from powerful malevolent invisible elites none of us two ever saw, nor will. Please, indulge me on this.
Isolation breeds worst kind of distrust...